Omeka is designed with non-IT specialists in mind, allowing users to focus on content and interpretation rather than programming. It brings Web 2.0 technologies and approaches to academic and cultural websites to foster user interaction and participation. It makes top-shelf design easy with a simple and flexible templating system. Its robust open-source developer and user communities underwrite Omeka’s stability and sustainability. Until now, scholars and cultural heritage professionals looking to publish collections-based research and online exhibitions required either extensive technical skills or considerable funding for outside vendors. By making standards based, serious online publishing easy, Omeka puts the power and reach of the web in the hands of academics and cultural professionals themselves.